Friday, May 20, 2011

Highly Versatile and Ultra-Rugged: Could The Panasonic LUMIX DMC-TS3 Be Your Favorite Travel or Outdoor Adventure Companion This Summer?

The Panasonic LUMIX DMC-TS3:

Your Favorite Outdoor and Travel Camera this Summer? 

GPS Equipped, 3D Mode Enabled, Weather Resistant and 4-Way Protection Design (Waterproof, Shockproof, Freezeproof, Dustproof), Full High-Definition Photo and Video Recording Capability and a Variety of Other Dynamic Features Makes The Highly Versatile Panasonic LUMIX DMC-TS3 Digital Compact Camera a Must-Have Travel or Outdoor Adventure Companion.

The Panasonic DMC-TS3 is perfect for anyone with an active lifestyle especially if it involves being outdoors often. This hardcore rugged digital compact camera is shockproof, waterproof, dustproof and freezeproof making it easy to use in all kinds of environments and in all types of weather. But that's not the only reason it's perfect for active outdoor lovers....the TS3 comes equipped with built-in GPS functionality, a compass, an altimeter, a depth indicator and a barometer. The GPS with advanced measuring equipment helps add a variety of fun in wide-ranging situations. 

Another great feature the DMC-TS3 includes is its ability to record all of your stunning memories with beautiful full high-definition photos or movies in AVCHD format. Additionally, the TS3 features a 4.6x optical zoom 28mm wide-angle LEICA DC lens, 12.1 megapixel resolution, a crystal clear 2.7" LCD display screen,  iA (Intelligent Auto) Mode, 4 active outdoor scene modes, panorama assist mode, high-speed burst mode, and *** The newly added 3D Photo Mode*** which produces a 3D image in the camera. The image-processing method used by Panasonic LUMIX records beautiful images with less distortion or visible image links. You can take 20 panning shots and the TS3 will automatically select the two most suitable images – one for the right eye and one for the left  – to synthesize a 3D composite! 

This multifunctional and rugged compact camera allows you to illuminate your dynamic and energetic life then keep those moments forever no matter where or what the intended shooting terrain is. Swim along with tropical fish and capture shots of beautiful coral reefs or take pics and videos of your friends around a campfire. The versatile DMC-TS3 is one camera you can take with you wherever and whenever the action calls.

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Way back in January 2011, Panasonic announced its release of the LUMIX DMC-TS3 Digital Camera, the camera finally showed up at electronic and photography shops in March...and although its been on the market for a couple months already, with all of its amazingly multifunctional features, it's definitely worth a second mention now that summer has finally arrived! 

The TS3 is specifically designed for active users who want to capture high-quality photos and 1920 x 1080 full-High Definition videos, incorporating a powerful rugged design and new outdoor-friendly features, such as a built-in GPS function, a compass, altimeter and barometer.  The new 12.1-megapixel LUMIX TS3 further strengthens its toughness, when compared to its LUMIX TS2 predecessor,  and is now waterproof to approximately 40 feet (12m), shockproof to approximately 6.6 feet (2m), freezeproof to 14ºF (-10 degrees C); and dustproof. 

The Panasonic LUMIX TS3 also features the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlays the two best to create a 3D image that can then be played on a Panasonic VIERA 3D HDTV. The format of 3D images is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frames and printers.  Panasonic also adds the LUMIX Image Uploader, for seamless and instant sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.

“The LUMIX TS3 is Panasonic’s ‘take anywhere’ digital camera – whether it is for carefree, everyday shooting with its easy-to-use features, high-quality lens and video capabilities, or for the active user who will appreciate the rugged design in any season – for activities such as hiking, skiing, camping, diving, snorkeling...Last year’s LUMIX TS2 was a highly-regarded rugged camera and with the TS3, we just built on its success with new features, like GPS, a compass, altimeter and barometer, making this the ultimate camera for the outdoor user,said Senior Product Manager of Panasonic, David Briganti.

The Panasonic LUMIX TS3 features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, complete with a folded optics design. With an optical zoom up to 4.6x, the LUMIX TS3 works even while shooting video – giving the user the flexibility for a variety of different scenes – especially underwater, where movement is often restricted and the angle of view becomes important for composing shots.  Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available and extends the zoom to 6x equivalent.

Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the LUMIX TS3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD AVCHD video recording and high speed continuous shooting. The advanced image processor, the Venus Engine FHD, powers Panasonic’s Intelligent Resolution and the Sonic Speed AF, allows for a shutter release time lag as short as approximately 0.005 second.

Beyond full-HD video recording capabilities, LUMIX TS3 excels in shooting videos with a Dolby® Digital Creator so audio quality is also high.  The built-in LED light greatly supports shooting in dark situations. The LUMIX TS3 also features a 2.7-inch, 230,000-dot Intelligent LCD screen with wide-viewing angle and Anti-Reflection coating. 

Panasonic’s iA Mode, a suite of technologies that engage automatically, has evolved for more powerful image stabilization while video recording and taking still photos with Active Mode which boosts POWER OIS to excel in suppressing blur when recording videos at wide angle while walking. Other features of iA include: POWER OIS, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure. With iA, taking beautiful photos is possible for users at any skill level. In addition, the Intelligent Resolution technology is always activated in the iA mode, which helps produce even clearer photos by precisely performing signal processing pixel by pixel to help ensure clear and sharp images.

The newly-integrated GPS function, shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using the internal data to give users details on where the photos or videos were taken.  The area information covers 203 countries or regions for global users. Plus, more than 1,000,000 landmarks over 78 countries or regions are in the database. Using the included software PHOTOfunSTUDIO 6.1 HD Lite Edition, photos and videos can be searched by location and names. The LUMIX TS3 also features an internal clock that automatically adjusts to the local time when GPS is enabled – a handy feature for travelers. 

A few more important details:

The LUMIX TS3 is available in red, orange, silver, and blue.

Waterproof/dustproof performance complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.

Anti-shock performance complies with “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm, at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices). The camera has cleared a drop test from a height of 2 m onto 3 cm thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied). This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.

Basically, even though this camera is ULTRA RUGGED and SUPER is still a nice little piece of equipment wants to be treated with love and care! But, if you must be rough with it, please remember to always have fun in the process!!!

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