Thursday, July 28, 2011

Olympus SP-810 Ultra Zoom

NOTHING gets closer, NOTHING comes close
SOON at H and B Digital

Amazing 36X Ultra Wide Zoom, 3.0″ Wide LCD and New Magic Filters Maximize Performance, Flexibility and Creativity for All of Life’s Adventures

Olympus has announced the SP-810UZ with a 36x (24-864mm equiv.) zoom lens - the world's longest optical zoom in a compact camera. Successor to the SP-800UZ, the SP-810UZ also boasts a 14MP CCD sensor, 3.0" LCD and 720p HD video recording. Also included are a 3D capture mode, AF Tracking and Magic Filters including a new 'reflection' effect. The camera will start shipping from September 2011.

The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.

Olympus SP-810UZ Estimated Street Price: $329.99


Olympus SP-810UZ specifications

Sensor • 1/2.3" Type CCD
• 14 million effective pixels
• Primary colour filter (RGB)
Image sizes • 14M 4288 x 3216
• 8M 3264 x 2448
• 5M 2560 x 1920
• 3M 2048 x 1536
• 2M 1600 x 1200
• 1M 1280 x 960
• VGA 640 x 480
• 16:9 4288 x 2416
• 16:9 1920 x 1080
Movie clips • 720p
Lens • 36x optical zoom
• Focal length 4.3 -154.8 mm
• Focal length (equiv. 35mm) 24 - 864mm
• Aperture 2.9-5.7
Image stabilization Yes
Digital zoom Yes 4x
Focus • TTL iESP auto focus with contrast detection
• Standard
• Macro
• Super-Macro
• Spot AF
• Face Detection AF
• AF Tracking
Focus distance • Standard mode 0.3m (wide) / 2.9m (tele)
• Macro mode 0.3m - (wide) / 2.9m (tele)
• Super Macro mode Closest focusing distance: 5 cm
ISO sensitivity • Auto
• High Auto
• Manual ISO 80,100, 200, 400, 800, 1600, 3200
Exposure compensation • +/- 2 EV
• 1/3 EV steps
Shutter speed 1/850 sec. –1/2 sec. (up to 4 sec. in Night Scene mode)
Aperture f2.9-5.7
Modes • Intelligent Auto
• Programme automatic
• Scene Modes
• Panorama
• Movie
• 3D Photos
• Magic Filter (Pop Art, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Sparkle, Water color, Reflection, Miniature)
Scene modes 16
White balance • Auto
• Overcast
• Sunlight
• Tungsten
• Fluorescent 1
• Custom -2 settings
Self timer Yes, 2 or 12 seconds, Pet Auto-shutter
Flash • Auto
• Red-eye reduction
• Fill-in
• Off
Flash Range • Wide: 0.5m –6.2m at ISO 800
• Tele 2.0m –3.2m at ISO 800
LCD monitor • 3.0" / 7.6 cm LCD
• 230,000 dots
Connectivity • Mini HDMI Type =D
• DC input
• Combined A/V & USB output
• USB 2.0 compatible
Storage • SD/SDHC/SDXC
• 14 MB internal memory
Power • LI-50B Lithium-Ion Battery
Weight (no batt) 413g
Dimensions 106 x 76 x 73.5mm

Tuesday, July 26, 2011

TG-810 Don’t panic. It’s a TOUGH!

Whatever your camera has to put up with, now there’s no need to worry. Thanks to Olympus’ toughest ever technology, the new TOUGH cameras are virtually indestructible. They’re waterproof**, shockproof***, freezeproof and scratch resistant to an unprecedented degree. A sliding double lock mechanism for port and battery protection and additional lens barrier mean your TOUGH will survive just about anything, from a food fight at a kids’ birthday party to an unexpected fall when you have to juggle your phone and camera to take a call. What’s more, TOUGH cameras offer a host of cutting-edge features that deliver excellent image quality, usability and connectivity in any shooting situation. You can shoot 14 Megapixel still photos with the dramatic realism of 3D and, thanks to Eye-Fi card compatibility, automatically upload stills and movies wirelessly to your favourite website or a PC.

*Equivalent to a 35mm camera
**According to IEC standard publication 529 IPX8
***Equivalent to MIL Standard (Olympus test conditions)
****According to Olympus test conditions

  • Waterproof - A revolutionary system of waterproof seals and gaskets keeps water out so you can take pictures as deep as 33 feet underwater
  • Shockproof - Durable metal body with an innovative shock-absorbing technology protects it from drops of up to 6.6 feet
  • Freezeproof - It's Freezeproof down to 14°F/-10°C. -Perfect for skiing, snowboarding, sledding and other winter fun
  • Crushproof - With its rugged body and reinforced LCD, the TG-810 is designed to withstand up to 220 pounds of pressure so your camera and images are always protected.
  • GPS - Record landmark Data in your image and then enjoy the photo surfing feature which lets you see exactly where your photos were taken by using a map display!
  • 5X WIDE-ANGLE Optical Zoom (28-140mm) - A 5x wide-angle Optical zoom captures even more of the subject into each shot
  • 3.0" LCD - Extra-wide viewing angle and anti-glare technology for easier composing and shooting even in direct, bright sunlight
  • ONE-TOUCH HD Movie - With One-Touch HD Movie you can record widescreen, crystal clear HD movies (720p) right from your camera
  • Dual Image stabilization - Combines Sensor-Shift Image Stabilization with high ISO sensitivity and fast shutter speeds so you can capture crisp, clear images even if the subject is moving
  • 3D Photos (Even UNDERWATER) - Discover the depth of 3D stills. From Macro shots to landscapes, Olympus' 3D technology shoots two pictures and combines them into one image for a dramatic effect when viewed on a 3D device
  • Image Sensor: 14 Megapixels (effective), 1/2.3"
  • Focal Length/Lens Configuration: 5.0 - 25mm (28 - 140mm equivalent in 35mm photography)
  • Zoom: 5x Optical Zoom + 4x Digital Zoom
  • Motion Blur Suppression: Dual Image Stabilization
  • Display: 3.0" LCD 920K dots
  • ISO Sensitivity - Up to 1600
  • Image File Format: Still Image: JPEG / Movie: MP4
  • Number of Recorded Pixels: Up to 14MP (4288 x 3216)
  • Movie Mode: Up to HD 1280 x 720
  • Removable Media Card: SD/SDHC/SDXC Card
  • Flash: Built-in
  • GPS: Yes
  • 3D Capture: Yes
  • Outer Connectors: Multi-Terminal (USB Connector, Audio/Video Output) HDMI Type D
  • Power: Li-ion Rechargeable Battery (LI-50B)
  • Dimension: 3.9" W x 2.5" H x 1.0" D (99.5mm x 64.5mm x 26.1mm)
  • Weight: 7.6 oz. (215g) body only

Available online at or in-store at 29th W 46th st. NY (between 5th &6th Ave)