Friday, October 28, 2011

2011 PDN Photo Expo Exclusive: Fujifilm Booth, New Fujifilm X10, Fujifilm Finepix X100 and More!

H and B Digital visited the Fujifilm booth at the PDN Photo Expo to find exciting exhibits and new product releases for viewing and testing yesterday afternoon. All footage of the event was taken with a new Fujifilm release - the Fujifilm Finepix JX420 digital camera.

One of the Fujifilm exhibits showcased their instant photo system cameras - the Fujifilm Instax Mini 50S, Instax Mini 7 and Instax 210. 

FujiFilm Instax Instant Photo Camera Exhibit

The Instax series cameras print credit card-sized photos on bold new Fuji film, but retain that classic instant analog look that everyone loves. We like to think of them as Polaroid's little brothers. Lively little whipper snappers doing their own thing in this new age of instant film.

The slim Instax Mini 25 is Fuji's second generation instant camera. The Instax 25 weighs half as much as its older brother, the Instax 7s. And its digital control screen has light/dark exposure settings, and a landscape mode for distance shooting. There's even a self shoot mirror for the avid portrait pursuer and a detachable close-up lens for macro shots.

The more affordable Instax Mini 7s prints gorgeous photos just the same. Although it doesn't have a digital control screen, it does have four exposure settings (indoor, cloudy, sunny, and very sunny). The Instax Mini 7s and 25: no USB cables, no memory cards, and no computer.Just a few basic chemical reactions that develop in the palm of your hand.

They're little wizards of when-ever-you-want-it-wallet-sized-love. 

Then there is the Fuji Instax 210 wide format instant camera. Just like its instant film predecessors, your Instax 210 prints will ever so magically develop before your eyes. No special trips to get your photos printed - it's your own little analog printing machine that does it all in one place. This magic box-o-photo is a lot like Fuji's Instax Mini with one major difference: it's bigger! The Instax 210 prints are wider at just about twice the size of the Mini's. This means big, beautiful, vibrant prints all instantly delivered into your hands.

Photo of H and B Digital Team with the Fujifilm Instax 210
Another cool camera featured at the exhibit was the popular Fujifilm Real 3D W3 Digital Camera. The Real 3D W3 has 10MP of high resolution, a 3x zoom lens (35mm equivalent--35-105mm), a 3.5" LCD display with 1,150,000 dots for superb picture quality, built-in flash, and dazzling 720p HD video. Not only can you view your 3D movies using an HDMI cable (available separately) to connect the camera to any HDTV, you can watch them with full 3D effect, but without 3D glasses, on the camera's large, bright and crisp 3.5" LCD monitor. 

Front view of the Fujifilm Real 3D W3

With a variety of operation modes, from fully automatic to fully manual control, you'll never have any trouble getting just the pictures and video you want--and a simple toggle switch lets you change instantly from 2D to 3D and back. 

There are also special modes available for your 2D pictures that no other camera can match. With 2 lenses and 2 sensors, the Real 3D W3 can take 2 photos simultaneously, 1 wide-angle and 1 telephoto. Or pictures taken at the same moment, 1 in vivid color and the other in black and white. You can even take 2 simultaneous photos of (for instance) a moving object or person with high and low sensitivity, so that 1 picture is crisp and clear (high sensitivity) and 1 has an exciting "movement" blur (low sensitivity).

A full range of other shooting modes (Landscape, Natural light with Flash, Portrait, Sport, Night, Night (Tripod), Sunset, Snow, Beach, Underwater, Party, Anti-Blur, etc.) is at your command, as well. 

Fujifilm rep shows us what the Fujifilm Real 3D W3 camera can do
An exciting new release also exhibited at the event and which was exclusively presented to us by the Fujifilm NYC sales representative was the new addition to the Fuji X-series family - The Fujifilm X10.

Picture of a Photo Sample Taken with the New Fuji X10
H and B Digital team getting the scoop on the X10
At the core of this retro-look compact camera is a 2/3-inch EXR CMOS sensor that provides Fujifilms trademark trio of shooting options: SN (Signal to Noise) for high sensitivity/low noise shots; DR (Dyanmic Range) and HR (High Resolution). ISO ranges from 100 to 12,800 although the highers ISOs can only be achieved when image quality is set to lower resolution. The EXR processor powers the X10's high speed continuous shooting of up to 7 frames per second at full resolution. The X10 can also achieve 10 frames per second by dropping the resolution. 

Exclusive viewing of the New Fujifilm X10
The camera is equipped with a new Fujinon 4x manual zoom lens with a focal range of 28-112mm, a decent range for a compact camera. At the other end of the spectrum, the X10 can capture macro images as close as 1cm. In addition to the standard manual and semi-manual exposure modes, the X10 also features exposure, ISO, dynamic range and film simulation bracketing. An electronic horizon-leveling gauge is included in the feature set and the camera is capable of shooting RAW (in-camera processing is available). Other features of note include a 360-degree panorama mode, along with full HD 1080p video with stereo sound.

Hands-on testing of the new Fujifilm X10 digital camera
No slip grip with the Fuji X10

The Fujifilm X10's aluminum body gives it a solid feel and the leather-like finish adds texture to keep it from slipping from your hands. It also has a speedy auto focus response and captures vivid and clear images that can be seen through the optical viewfinder and with a wide angle view. 

Front view of Fujifilm X10
Fujifilm X10 is equipped with a new Fujinon 4x manual zoom lens with a focal range of 28-112mm
Back view of the Fujifilm X10

Another hot new release is the Fujifilm Finepix X100, the Fuji X10's bigger brother. The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images. 

Front view of the Fujifilm X100

The FinePix X100 features a custom 12.3-megapixel APS-C CMOS high-performance sensor, internally optimized and developed exclusively for this model. Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity. When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users create a soft out-of-focus image--a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.

Back view of the Fujifilm X100

The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor's enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.

The Fujifilm X10 and X100 were truly a thrill to see in action at the event and as authorized dealers of Fujifilm, we can't wait until we can get these sure to be best sellers in stock. However, they are currently available for pre-order on our website.   

Click here to view all of our wide selection of Fujifilm products

You can visit H and B, call us at (212)-354-1341 or leave a comment below if you have any questions or comments about the products reviewed here.

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