Wednesday, April 6, 2011

The New Panasonic Lumix DMC-FH27 Digital Camera is Simply Sophisticated -- No Wonder It's Exclusively Sold In-Store Only

Simply Sophisticated Photography
The New Stylish & Easy-to-Use Panasonic Lumix DMC-FH27 Digital Camera

Lumix DMC-FH27 Key Features -

16.1MP Resolution
8x Leica Zoom Lens 28-224mm Equiv.
3.0" TFT LCD Display 230K Dots
1280x720 HD Video @ 24fps
Optical Image Stabilizer
28 Scene Modes
High-Speed Burst Shooting @4fps
8 Color Modes
Up to ISO 1600 for Low Light Photography
Panorama Mode

The LUMIX DMC-FH27 shoots high-quality 16.1 megapixel images and combines a 28mm wide-angle LEICA DC lens with a powerful 8x optical zoom to take amazing photos. Redesigned with an easy-to-hold grip and slim and stylish profile, it features a large Intelligent LCD, 720p High Definition (HD) video recording and an advanced iA (Intelligent Auto) for ease of use.

At the core of the LUMIX FH27 is the Venus Engine VI image processor with Intelligent Resolution technology for shooting clear and crisp digital photos and videos. The cameras feature a fast response time with shutter release lag times as short as approximately 0.005 seconds and, by adding Sonic Speed AutoFocus (AF), users can easily capture spur-of-the-moment photos. Using Intelligent Resolution technology, the Intelligent Zoom extends the powerful 8x optical zoom to increase to 10x equivalent without compromising picture quality.

The New 28mm Wide-Angle Powerful 8x Optical Zoom

The 16.1-megapixel DMC-FH27 packages a newly developed 28mm wide-angle high quality LEICA DC VARIO-ELMAR lens with powerful 8x optical zoom (35mm camera equivalent: 28-224mm) into a slim, compact body. 

Comprising 9 elements in 7 groups, including 3 aspherical lenses with 6 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet achieving exceptional optical performance. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-FH27 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even using a digital zoom. This means the 8x optical can virtually extend to 10x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 18x at 3-megapixel resolution by using the center part of the 16.1-megapixel high resolution CCD to bring subjects even closer.

The DMC-FH27 also has an Easy Zoom button to utilize the powerful zoom with ease and comfort. It shifts the lens instantly to full 8x zoom power at a touch. The second touch of the button activates the 18x Extra Optical Zoom Intelligent Zoom to draw the subject - it shifts the lens instantly to full 10x zoom power at a touch and a second touch of the button activates the 22.5x Extra Optical Zoom when Intelligent Zoom is ON.

The Smart Touch Screen for Intuitive Touch-Control Shooting on the Large, Easy-to-see 3.0-inch Intelligent LCD

The DMC-FH27 adopts full touch-screen operation with new Smart Touch Screen. Auto Focus is immediately set to the subject by just touching it on the 3.0-inch large, 230,000-dot LCD and you can even release the shutter. The 3.0-inch large screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the scene mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the macro mode. All menu setting is now available with touch control. In the shooting screen you can directly touch the icon to change its setting quickly.
The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of the book. Max. 16x of enlargement is also operated easily with touches.

It features Intelligent LCD which automatically adjusts the screen brightness in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times.



New 16.1-megapixel High Resolution CCD and High Performance Venus Engine VI

The high-speed, high-performance Venus Engine VI is newly incorporated in the FH27 to enable the beautiful image recording with higher quality signal processing including the Intelligent Resolution technology.

With the Intelligent Resolution technology, 3 areas - outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction process of the Venus Engine VI is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology, Intelligent Resolution, precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in photo recording.


The multi-task image-processing engine Venus Engine VI supports a super-fast response time. The shutter release time lag is as short as approx. 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus) that lets you lock on the subject.

The Venus Engine VI also supports a High Sensitivity mode that lets the FH27 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.


The iA (Intelligent Auto) Mode for Every Photographer to Be a Good Photographer


Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Two functions are added for the new FH27 - AF Tracking and Intelligent Exposure. With AF Tracking, the FH27 can lock onto any subject and keep it in focus even if it moves - making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises. The Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully. The automatic backlight compensation function activates whenever the camera detects the subject is in backlight. 

The Intelligent Scene Selector automatically selects whichever of 6 Scene Modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset - that best suits the shooting situation. The MEGA O.I.S. (Optical Image Stabilizer) suppresses hand-shake and the Intelligent ISO control prevents moving subject to be blurred by optimizing the shutter speed and ISO sensitivity setting, to render sharp, clear images whatever the shooting situation is. Human faces are captured in focus and appropriate exposure with the Face Detection and it also corrects unwanted red-eye digitally.
The user can activate all of these useful, convenient shooting-assist functions by just activating an iA mode. All these make the FH27 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

Enjoy Instant Image Sharing with Family and Friends
- LUMIX Image Uploader

The DMC-FH27 features a new way of communication by sharing photos or movies taken by users. All you have to do is checkmark the photos you want to share and connect the camera to a PC. Uploading automatically starts just by following the guidance. You can add comment and let your friends know the update of your album via e-mail consequently. Facebook can be used for photos and YouTube for movies. Users can join these social networking services without installation of special software. It is easy to share photos and movies on the spot, which means that your friends do not have to wait for you to come back home. 

Exciting Options to Expand the Fun of Photography in the High-Definition Era

The new FH27 even records dynamic HD movie in 1280 x 720p at a 24 fps, in addition to normal VGA (640 x 480) in Motion JPEG. The recorded movies can be directly uploaded to YouTube. Or you can enjoy high quality image playback that perfectly fits a wide-screen HDTV for full-screen viewing together with HD (High Definition) photos taken in 16:9 aspects.

A total of 28 scene modes such as popular Baby or Pet, set most appropriate parameter in wide-ranging situations. The built-in memory is increased to 70MB.

·Use a card with SD Speed Class with "Class 6" or higher when recording motion pictures.

*SD speed class is the speed standard regarding continuous writing.

·For Europe, motion images can be recorded continuously for up to 15 minutes.
·SDHC Memory Cards and SDXC Memory Cards can be used only in equipment that is compatible with their respective formats.

·If the computer being used does not support SDXC Memory Cards, a message prompting you to format may appear. (Doing so will cause recorded images to be erased so do not choose to format.) 

About the Bundled Software PHOTOfunSTUDIO Version 6.0

The PHOTOfunSTUDIO 6.0 makes it possible to sort and organize thousands of photos and movies practically with quick start-up and fast read-in allowing quick access to the image you want. 
For the portraits, the Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces. A Panorama Stitch lets you make a panoramic composite in MOV file by synthesizing photos taken in Panorama Assist mode of the camera. It is also possible to make a slideshow with the selected photos adding music file on. 
In addition to the LUMIX Image Uploader (a direct uploading function of the camera), you can upload photos to Facebook and movies to YouTube via this software, too.

This item is exclusively sold in-store only - if you are in the NYC area and you would like to purchase the NEW Panasonic Lumix DMC-FH27 Digital Camera in black or in red

Please call H and B Digital at:

(212) 354-1341

- OR -

Visit The H and B Digital NYC retail store at:

29 West 46th Street 
(Between 5th & 6th Ave.)
New York City, NY 10036.

If you need directions to our store, you can click on the H and B Digital Contact tab at the top of this blog that will redirect you to our contact page where you can type in your address and our stores address to view a map.


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